Post by account_disabled on Dec 5, 2023 21:58:33 GMT 12
Are Failing To Do With Google Analytics 4 Douglas Karr Douglas Karr Follow on XLast Updated: Monday, September 11, 2023 3 minutes read We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into Google Analytics and were shocked… Google Analytics 4 was never set up. As a result, the dealership had no data tracking on their site since July 1, 2023, when Universal Analytics stopped collecting data. This is truly unconscionable for a marketing agency that’s charging any significant monthly engagement. In this case, the agency was handling multiple channels for the client, including Google Ads. Without analytics properly configured, they’re just throwing money down the toilet. My advice was to fire their agency immediately.
Google Analytics 4 We’ve been sounding the alarms on GA4 for quite some time and continue to do so. While not even having your GA4 account up and running is shocking, you have to configure some additional Phone Number setup. Unlike UA, without configuring GA4, you will have some serious downstream issues when you look to analyze your business’ performance online. Here are the top mistakes that companies are making with the Google Analytics 4 launch: You have not configured the data stream correctly. The data stream is how GA4 collects data from your website or app. If you do not configure the data stream correctly, you may not collect all of the data that you need. You have not migrated events to GA4. This is a critical mistake, as you will lose event-driven insights. It is essential to migrate your events to GA4 as soon as possible so that you can start collecting data on the new platform. You have not updated the data retention to 13 months. By default, GA4 only retains data for two months.
This is not enough time to collect meaningful insights, so updating the data retention to 13 months is essential. You have not removed unnecessary UA code. Once you have migrated your events to GA4, remove the old UA code from your website or the tags from Google Tag Manager. You have not set up goals in GA4. Goals are essential for measuring the success of your marketing campaigns. If you do not set up goals in GA4, you cannot track your progress and optimize your campaigns. You haven’t set up custom dimensions and metrics: Custom dimensions and metrics allow you to track data specific to your business. This can help get insights you would not be able to get with the default dimensions and metrics. You are not enabled enhanced measurement: This setting enables Google to collect more data about your users, such as their device type, operating system, and location. This data can be used to create more accurate reports and insights.
Google Analytics 4 We’ve been sounding the alarms on GA4 for quite some time and continue to do so. While not even having your GA4 account up and running is shocking, you have to configure some additional Phone Number setup. Unlike UA, without configuring GA4, you will have some serious downstream issues when you look to analyze your business’ performance online. Here are the top mistakes that companies are making with the Google Analytics 4 launch: You have not configured the data stream correctly. The data stream is how GA4 collects data from your website or app. If you do not configure the data stream correctly, you may not collect all of the data that you need. You have not migrated events to GA4. This is a critical mistake, as you will lose event-driven insights. It is essential to migrate your events to GA4 as soon as possible so that you can start collecting data on the new platform. You have not updated the data retention to 13 months. By default, GA4 only retains data for two months.
This is not enough time to collect meaningful insights, so updating the data retention to 13 months is essential. You have not removed unnecessary UA code. Once you have migrated your events to GA4, remove the old UA code from your website or the tags from Google Tag Manager. You have not set up goals in GA4. Goals are essential for measuring the success of your marketing campaigns. If you do not set up goals in GA4, you cannot track your progress and optimize your campaigns. You haven’t set up custom dimensions and metrics: Custom dimensions and metrics allow you to track data specific to your business. This can help get insights you would not be able to get with the default dimensions and metrics. You are not enabled enhanced measurement: This setting enables Google to collect more data about your users, such as their device type, operating system, and location. This data can be used to create more accurate reports and insights.