Post by account_disabled on Feb 27, 2024 19:02:48 GMT 12
The us Which topics weve covered comprehensively If there were any gaps in our topic coverage This data helped us reduce overoptimized terms because it identifies where we underoptimized for related topics. Googles Hummingbird algorithm rewards sites with comprehensive topic coverage so its important to broaden the topics you cover with your content as well as be mindful of overoptimization for a single term. . Finding synonymous terms with high lexical relevance Next we had to replace our mentions with synonyms that wouldnt feel out of place.
We used Mozs Keyword Explorer to get some ideas. . Removed sales Kazakhstan Phone Number management from H headings Initially we had the keyword in both H and H headings which was just overkill. We removed it from H headings and used lexically similar variants instead for better flow. . Diluted sales management from body copy We used our list of lexically relevant words to bring down the number of sales management occurrences to under . This was perfect for word article. . Diversify internal anchors While we were changing our body copy we realized that we also needed more anchor text diversity for our internal links.
Our anchors cloud was mostly sales management links We diversified this list by adding links to related terms like sales manager sales process etc. . Social amplification We ramped up our activity on LinkedIn and Facebook to get the ball rolling on social shares. The end result of this experimentation was an over increase in traffic between August to January . your onpage content as well Conclusion Theres a lot to learn from this case study. Some findings were surprising for us as well particularly the impact of keyword density normalization. While there are a lot of tricks and tactics detailed here youll find that the fundamentals are essentially the same as what Rand and team have been preaching here for years. Create good content reach out to link prospects and use strategic guest posts to get your page to rank. This might.
We used Mozs Keyword Explorer to get some ideas. . Removed sales Kazakhstan Phone Number management from H headings Initially we had the keyword in both H and H headings which was just overkill. We removed it from H headings and used lexically similar variants instead for better flow. . Diluted sales management from body copy We used our list of lexically relevant words to bring down the number of sales management occurrences to under . This was perfect for word article. . Diversify internal anchors While we were changing our body copy we realized that we also needed more anchor text diversity for our internal links.
Our anchors cloud was mostly sales management links We diversified this list by adding links to related terms like sales manager sales process etc. . Social amplification We ramped up our activity on LinkedIn and Facebook to get the ball rolling on social shares. The end result of this experimentation was an over increase in traffic between August to January . your onpage content as well Conclusion Theres a lot to learn from this case study. Some findings were surprising for us as well particularly the impact of keyword density normalization. While there are a lot of tricks and tactics detailed here youll find that the fundamentals are essentially the same as what Rand and team have been preaching here for years. Create good content reach out to link prospects and use strategic guest posts to get your page to rank. This might.